Just add 1 heaping tablespoon to 1 quart of your favorite tomato juice, mix well, and let chill for two hours. The longer it chills, the better it gets! Add vodka to taste. Or, for a nice dip, combine with mayo, sour cream, and lemon juice. (Recipe on package label). 2.5 oz pouch makes approx. 15 servings of drink mix.