About Us

New England Cupboard / Winterport Company / Bakewell Cream

New England Cupboard was founded in 1995. When current owner, Dianne Lovejoy, purchased the existing New England Cupboard business in 2000, she saw an opportunity to grow the business outside of the New England market, while keeping the production facilities in Bangor, Maine. Today our line of baking mixes represents a merging of fine products from three Maine companies; Bakewell Cream, The Winterport Company, and New England Cupboard's own line of baking mixes.

Bakewell Cream has been a staple in the cupboards of Maine families for generations. This unique leavening agent (or thickening agent) was created during wartime shortages in the 1940's as a substitute for Cream of Tartar. Its creator, Byron Smith, of Bangor, Maine, named his mixture "Bakewell", because he found that it did just that - bake well! The Bakewell Cream business was purchased by Apple Ledge Company in 1987, and subsequently purchased by New England Cupboard in 2004.

The Winterport Company began in the home kitchen of a family in Winterport, Maine. As the popularity of their uniquely flavored dip mixes and cookie mixes increased, they outgrew their kitchen operation and eventually sold the business to New England Cupboard.

"I grew up on a small Island off the coast of Maine, where my mother baked regularly for our family. I learned to appreciate her philosophy of always using simple, all-natural ingredients.

With today's busy schedules, most people don't have the time to bake "from scratch". The New England Cupboard mixes are specifically created for the do-it-yourself baker who wants freshly baked breakfast, snack, and dessert items, made from all natural, pure ingredients that they can feel good about.

I sincerely hope you enjoy the New England Cupboard products and that you share them in good health with your family and friends."

-- Dianne Lovejoy

Where to Buy Our Products

We sell Bakewell Cream to the Hannaford, Shaws, and IGA stores throughout New England. It is also sold by The Bakers Catalogue and in several locations in Bar Harbor, Maine.

New England Cupboard / Winterport Co.

Home of the Original Bakewell Cream